Having launched its 500,000th refrigerator at a factory in Naberezhnye Chelny (Republic of Tatarstan), the Chinese brand Haier decided to back up success with the start of production and washing machines. The city is already in full swing preparing for the opening of a new enterprise, and before the release of the first Chinese washing machine of Russian manufacture, there is very little time to wait.
The construction of the production building has already been completed, the equipment itself has been imported, and now it is being installed. At the same time, there is a set of specialists and workers of the future plant. It was necessary to invest 50 million dollars in the construction of a new enterprise. Therefore, they will not hesitate to launch it, and already in August-September this year we can expect the release of the first washing machine. It is planned that the plant will produce up to 500 thousand cars annually, which means there is every reason to believe that the Russian market for the production of washing machines can significantly increase, at least up to 20%.
Earlier, Haier CEO in Russia Song Zhenhua said that it is planned to soon launch the production of a smart refrigerator at a plant in Naberezhnye Chelny. Russian and Chinese developers are working hard to create a smart product, so the company's management expects that next year potential buyers will be able to evaluate their joint development.